Is internet marketing a good career?

Is internet marketing a good career?

You have probably heard or read about people making good money with internet marketing and might be wondering is internet marketing a good career and something you should consider for yourself.

If you’re thinking about becoming an internet marketer, you should know these realities of the business.

Internet and it’s ever growing user base has made it possible to make money online anywhere in the world by marketing online.

Even though the competition has gotten tougher, the potential to make money online is better than ever.

But it’s of course not a walk in the park to be a successful internet marketer. Otherwise everybody would be doing it.

Let’s start by looking at the realities of internet marketing and what kind of money can you expect to earn as a successful internet marketer.

The realities of internet marketing

There are a bit over 4 billion users in the internet today and the numbers keep growing as technology and infrastructure advances even to the farthest corners of earth.

The competition in internet marketing has gotten tougher compared to the early days of internet. But so has the opportunities as the user base has exploded and companies have realized the potential in affiliate marketing.

The internet is growing globally

Affiliate marketing is by far the most common way marketers make money on the internet. In essence a company gives the marketer fraction of the profit when they refer a buying customer.

Large online stores like Amazon have realized the potential of affiliate marketing and both the companies and their affiliate marketers have made fortunes using this model.

This is why you can market almost anything these days online. From sports apparel to information products. Or from coffee beans to airsoft guns.

Unlike you might expect a successful marketer doesn’t have to be very experienced with technology. Things like coding are not necessary to be successful in marketing

Content management systems have evolved to the point that anyone who can use email and a smart phone has all the necessary know-how to begin creating a marketing site. Experience and know how in information technology is of course useful and makes the process easier.

What really is important for a successful internet marketer is the ability to write or create other compelling content like YouTube videos. If you are not a natural writer, don’t worry about. It’s a skill that can be learned like everything else.

In marketing simple and easy to understand language is more important than perfect punctuation. To make revenue with your content you have to earn how to sell. This means creating trust with your readers by offering honest and useful information.

The potential to make a career in internet marketing is possible to anyone willing to learn the ropes and work hard for it.

Treat it like a real business

Here’s the thing. To be really successful in internet marketing, you need to treat it like real business. You can’t just work on it every now and then when you feel like it.

A bulldozer moving land

It takes consistent hard work to build a successful money earning business.

It means creating high quality content every single week.

It means developing your site and content constantly and making sure everything is up to date, content and software security included.

It means keeping up with legislation so you don’t end up committing crimes by accidents.

But if you manage to do all that and create a successful online marketing business. There are A LOT of pros. Let’s talk about them first!

Pros

You get to decide what to create content about

When you run an online marketing business, you of course get to decide what you wish to market in your content and what your content is about.

The word choice with arrows pointing to all directions

Many people don’t realize how important it is for their well-being that someone else is not telling them what to do.

When you are your own boss you can choose to create content only about things that interest you.

You might be someone to whom it’s important to write about ethical or spiritual topics or you might be someone who just wants to talk about sports. It doesn’t matter, you are the boss.

You can market almost anything these days and the only thing that matters is that your content is interesting to at least SOME people. Once you have traffic to your site, it’s only a matter of finding a way to monetize it.

Now don’t get me wrong. Some niches are more profitable than others. It can require quite a bit of imagination to monetize some weirder niches but usually it’s possible.

You get to help people

A successful marketer offers solutions to problems. This means the content you create as a marketer is actually meant to help people.

There are few things in life that offer more sense of accomplishment and satisfaction than knowing you have helped countless of strangers all around the world with your information. And you get to make a buck while doing it!

Work anywhere with an internet connection

I’m writing this post sitting on a beautiful rooftop terrace in Pärnu, Estonia. I’m from Finland myself.

I’m sipping on a cold cider with my small traveling laptop on my lap top. Our residence doesn’t have WiFi so I’m writing on hard drive and I will share the internet connection from my phone to post this later on.

Rooftop terrace at Pärnu

You see, the technology has evolved to the point that it’s possible to go online almost anywhere for a very affordable price.

This makes it possible for an internet marketer to work from anywhere in the world with very small investment.

Your main tools are all online so all you need is an internet connection to update and communicate every now and then.

So if you are someone who likes to travel or wants to change scenery every now and then, this is a great advantage of running an online business. Complete freedom of location.

Small investment and passive income

This is a huge one. When you start a successful internet marketing business your typical income structure will be quite different from a normal job or a brick and mortar business.

In a typical job or business you either get paid a fixed salary every month or by the hours of work you put in. The point is that you get compensated for your work quite fast, for one time.

You then work some more the next month to keep your job and earn a new paycheck. I’m sure I don’t need to open this up more to you and you are familiar with the concept.

In a typical brick and mortar business you take a large loan to be able to rent or buy an office and inventory etc. (these of course depend a lot on the business).

You typically start making money quite fast if you have done your research but it takes a long time to start making profit because of the large debt.

When you start an internet marketing business it takes next to no investment. You need a computer and an internet connection, but since most people have them anyways and both can be acquired dirt cheap these days, it’s not a big deal.

a 25 cent coin

The only thing you really need to invest in is a hosting service and probably some education if you want to succeed.

After that comes the hardest part. You will need too work on the business producing content FOR MONTHS without expecting any revenue.

Yes, you read that correctly, months. Some times over a year.

This is because search engines like Google don’t give authority to new sites. They won’t rank your content until you have enough of it and your site is being constantly updated for long enough.

But once your content starts to rank in Google and you start receiving traffic, the magic starts to happen.

Suddenly the articles you wrote months ago are producing traffic and you start receiving revenue from work you did months ago!

And the best part is just coming!

The work you put in month ago will potentially earn you revenue for months or years to come on complete autopilot! That’s the holy grail of internet marketing, passive income.

Once your site has matured enough for the search engines to rank the content, all the new articles you write will rank much faster. Instead of months some times almost instantly.

After that the income potential grows exponentially. It’s only a matter of how much high quality content you can put out.

This is usually the point it where it becomes wise to outsource at least some of the work or hire writers. That way your business will grow rapidly.

So in a way your work and revenue is cumulative in internet marketing. It takes perseverance, tenacity and faith to keep working on your business every day while not earning a penny in the beginning.

But if or when you succeed (and you will if you really want to) you will get compensated exponentially for all the work you put in growing your business.

Cons

So as you can see there is a lot of good stuff going for internet marketing. It’s of course not all bells and whistles so let’s look at some of the cons of working as an independent online marketer.

Independent work

For some people this can be a pro but to most it’s a con, especially after a while.

You work alone. You don’t have colleagues to shoot the shit with or you don’t get immediate feedback about the quality of your work from a supervisor. So it gets lonely.

You have to able to write or produce quality content otherwise (video, maybe audio) to be successful in internet marketing.

A man standing on an empty large parking lot

This means you are pretty much on your own with your experience and talent.

You also need to do a lot of research on your own. No one is going to search low competition keywords for you or give you good topics or ideas for content. So once again, it’s completely up to you.

This is the price of freedom. You get to decide about everything, but you are also responsible of everything. Including failure.

You are on the mercy of internet corporations and legislation

The internet is an ever changing entity. The search engine algorithms are also constantly changing. This means the things Google uses to rank your site today might not apply tomorrow.

Every time Google has made a large update to its algorithms many marketers have lost their positions on the first page of Google. This means they are also losing revenue.

Usually they have achieved their first page rankings with completely approved methods but as Google changes they way it determines page relevance to the search term it can effect rankings severely.

That’s why it’s important to focus on producing high quality relevant content instead of building backlinks or stuffing your content with keywords. Everything else should come naturally.

The other thing marketer have to be constantly aware of is legislation. Not just in their home country but globally.

World map with legal symbols over it

The internet is a global entity and most legislation concerns companies outside of their jurisdiction as people can visit websites from all over the world.

Good example of this is the recent GDPR legislation of the European Union. It affects any company on the internet that might have visitors from the EU. So pretty much the whole internet.

Failure to keep up with the global legislation as a marketer could get you in to big trouble so you have quite a lot of studying to do.

Fortunately places like Wealthy Affiliate keep their users up to date with the legal stuff and even give out pre written disclaimers.

It takes time to start getting income

The fact is that you can’t start making money instantly with internet marketing.

In theory an experienced marketer might be able to pull that off with paid traffic but since you are reading this you shouldn’t expect that.

It can take over a year of constant work to start seeing significant revenue. Some make it faster, others slower. It really depends on the niche and how hard and smartly you work. Everyone has different results.

It takes time to get revenue in internet marketing

So if you are unemployed and in dire need of cash, just becoming an internet marketer is not the right solution for you.

Instead, you should get a job to pay the bills and start learning and creating content so maybe after a year or so you can quit the job.

It’s easy to fail if you don’t have guidance

Internet marketing is not rocket science. However there are certain rules you need to know to become successful.

If you don’t educate yourself and just start working randomly, you might end up putting in the same amount of effort a successful marketer has, without seeing any results. Effectively wasting your hard work.

A disappointed man with a sign saying sorry in the background

That’s why it’s extremely important to invest in an education. Just like with any other career, you can’t expect to learn everything for free.

Things like keyword research, web hosting, content creation and legislation all are pretty simple when someone shows you how to do it right.

Trying to do it all on your own becomes a tedious task that can end up badly with a lawsuit in extreme cases.

My number one recommendation for learning internet marketing is Wealthy Affiliate. I wrote a thorough review about the service here.

Wealthy Affiliate banner

It’s basically an all-in-one service for marketers with the price tag of a high quality hosting service (which is included). You would have to invest in a hosting service as a marketer anyway, so it really is a no brainer to go with WA.

Conclusion

Phew! If you made it this far, thanks for reading and please drop a comment on your thoughts about internet marketing as a career.

I do think it’s a profession that offers great freedom and the pros far out weight the cons. But don’t be fooled and think it doesn’t take work.

If you are willing to accept that and ready to put in the work I suggest you get started right now. Taking action is the first step to success!

If you have any questions, please ask and I will do my best to answer them.

 

 

14 thoughts on “Is internet marketing a good career?

  1. Piseth says:

    Hello

    That is a nice article. I also want to know whether internet marketing is a good career. Your site is simple but easy to read for me. I like it.

    1. Jukka says:

      Thanks Piseth. It definitely is a good career as long as you treat it as one, not as a quick fix. I like simplistic site design and aim to write easy to understand content so it’s nice hear some feedback!

  2. Leah Haar says:

    A great easyto read post, you have definatly covered lots of the common questions thanks

    1. Jukka says:

      Thanks Leah!

  3. Ruya says:

    Hey, Jukka! I really like the honesty of your post, it is very informative. Since I just recently set foot in the internet marketing world and am currently working on constantly creating quality content on my website, you basically gave me an answer to all the important questions I had about the pro’s and con’s, what to expect and how much effort one has to put into their online business to earn revenue. Being independent is probably the best thing about internet marketing even it means to work alone most of the time. I think hard work and dedication leads to success and I’m sure you’re on your way to becoming very successul with your website. Thanks for sharing this post!

    1. Jukka says:

      Thanks for the comment Ruya! Hard work and dedication is the key to success in internet marketing, just like with everything in life. The sooner one realizes this, the more success they will achieve in life. Now what constitutes hard work is a different thing. I’m working right now writing this reply. I’m just doing it while relaxing on a hammock waiting for the sauna to be ready and actually enjoying it ;). Beats working at the office on stuff I’m not interested in.

  4. Mitala says:

    Thanks for the post. It’s true that pursuing a career in internet marketing is so thrilling and liberating. I really love the freedom it has given me in my life, in comparison to what I used to go through when I was still in employment. It’s really worth considering for anyone who is willing to work hard to build passive income.

    1. Jukka says:

      Thanks Mitala! The freedom is the biggest incentive for me as well. I still have a day job but I have been on a holiday working on my business for almost a month now. Wouldn’t mind changing my lifestyle out of the 9 to 5 rat race to this :). Hopefully in a year my online business is generating enough income to ditch the job for good.

  5. Steve says:

    I am really glad to hear you are giving people an honest expectation with regards to how long it will take to get consistent traffic and make money. Depending on the niche you chose, and ho knowledgeable you are about the topic, it can take a while. I have been writing for about 8 months in a large and very competitive niche and am finally starting to see some results. Thanks for sharing your thoughts, and setting honest and realistic expectations.

    1. Jukka says:

      Thanks Steve! I have failed before in internet marketing because of false expectations and lack of dedication. I wish someone would have talked some sense to me back then and I just might have kept working. Lesson learned, this time I will not quit.

  6. Asen says:

    Hi Jukka,

    Your post is pretty interesting and very informative. I truly believe that being an online marketer is an excellent career if that is what you want. It is not for anyone for sure. It has its pros and cons and one has to really look deep into each of them in order to decide if it is the right thing to do for him.

    1. Jukka says:

      Thanks Asen! It’s definitely not for everyone like some marketers like to tell people just to make quick buck for themselves. But if you are willing to work consistently and have even decent writing skills it can be really fun and rewarding business.

  7. Stefan Vogt says:

    Hi, this sounds definitely like a plan. I love working for my self and not for a boss or some shareholders.

    The con that I have to motivate my self to work consistently is I think not so much a problem. If I don’t feel good I can take a break what isn’t easy when working as an employee.

    The only thing worrying me a bit is the chance of not earning anything for a long time. How would you go about that?

    1. Jukka says:

      Thanks for the comment Stefan! Since I have mortgage and other debt I can’t risk depending on a business that isn’t earning a steady income. That’s why I’m holding on to my day job until I have grown my online business large and diverse enough, so that I don’t hold all my eggs in one basket.

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