How to register your site in Google

How to register your site in Google

Today I want to share this quick tutorial on how to register your site in Google to anyone new to running a website. I’ve been creating a niche website that‘ve been documenting here on IHateWorking.net.

I made an amateur mistake in not registering my site with Google search console, I simply forgot. That resulted in most of my content not being indexed and ranked after several months.

After registering my site with Google and submitting my sitemap everything clicked on to place and my content started ranking in Google.

The thing is I already knew how important it is to add your website or property to search console because I have couple other sites (like this one). There are just so many small things involved in starting a new website it’s pretty easy to miss a step if you don’t use some sort of check list.

This mistake happened to be a big one. Fortunately the site is still very incomplete, so it wasn’t that big of a deal.

There are almost 400 pages created on the internet every minute. That’s why it’s impossible for Google and other search engines to keep track and index all those sites instantly. So it’s up to you, the webmaster, to do your best attract the attention of the search engines.

In short, registering your website with Google by submitting your up-to-date sitemap to Google search console will ensure that Google has all the information it needs to rank your website and pages in their search results.

Let’s start by looking at what Google search console actually is.

What is Google search console

What used to be called Google Webmaster tools is now known as the Google search console. The Google search console is a free service provided by Google. It allows you to track and administer your websites Google search result visibility.

Your site will be shown in Google results even if you don’t use search console but it takes a lot longer to get indexed. Especially on young sites.

Other benefits of using search console is that you will know that Google sees your content the way it’s meant to be. So sites that are supposed to be indexed are done so correctly and the sites you don’t want to have indexed aren’t shown in search results.

It also allows you monitor your site health for broken links, other errors and things like mobile functionality of your site. Google doesn’t like errors so anything that shows up should be addressed as it will in all likelihood affect your ranking negatively.

Other important features are related to how Google search sees your site. You can get information on what search queries or keywords are producing traffic to your site, are some keywords producing more traffic than others, backlinks pointing to your website etc. Great stuff for SEO.

As promised, next I’ll show you a quick tutorial on how to set up your website with Google search console.

How to register your site with search console

1. Create a Google account

This is pretty straight forward, I’m sure you already have one. If you already have one associated with your website for example in Google Analytics, use the same. This way you don’t have to verify the property several times and you have everything under the same account.

Create a Google account

2. Login to Google search console

This is pretty self explanatory. Login using the Google account created in previous item.

3. Add your website as property

Once you are registered and logged in search console it’s time to add your website or sites as property that you own.

Open the property menu on the left upper hand corner:

Click add property (don’t mind the Finnish in some of the pics)

 

add property in Google search console

 

Add your website URL. It’s important to use the correct extension since http:// and https:// are regarded as different properties. Add all variations of your URL. Http, https, www. etc.

 

 

Add property url

4. Verify your property

Once you have added your site as property it’s time to verify it. There are few ways to do this as explained here.

I like to use the HTML tag. If you are using WordPress, just install All in one SEO plugin and copy the HTML tag generated in Search console to the field found in General Setting tab of All in one SEO.

5. Create an XML sitemap of your website

Now that you have search console set up, it’s time to head over to your websites admin area and create an XML sitemap. If you are using WordPress I recommend using the All in one SEO plugin with the XML sitemap extension.

6. Fetch sitemap on search console

The all on one SEO pack should automatically update your sitemap with search console when everything is in working order. It’s wise to check at this point everything is working by manually fetching the sitemap on search console.

Select your website from the property list and click on the Sitemaps tab. The will be a field where you can enter the URL address of your sitemap. By default, it’s your website URL /sitemap.xml.

Enter sitemap url in search console

 

7. Check for errors

Once you have your sitemap set up it’s good to wait for couple of days for Google to index your whole site. Once that is complete you should check out the Coverage tab and Mobile Usability tab for any errors.

 

 

The coverage tab will show pages marked as ‘noindex’ as errors but you don’t have to worry about them if you have set the to noindex intentionally. If there are any errors you should figure them out.

Any errors on the Mobile Usability tab are also important to correct since Google gives increasingly more importance to mobile device experience. So make sure your website is smart phone friendly!

8. Done!

Congratulations! Your website is now registered with Google and you can check out interesting stuff on how your website is performing on Google search and what parts of your content are being linked to and producing impressions and clicks.

Enjoy!

How to get your web page to the top of google

So you have some great content and you want that content to rank on the first page of Google? That’s the whole point of SEO. Besides submitting your sitemap as shown in this post, there are some general guidelines to consider.

These are just quick tips I have shared before. After all this is a topic whole companies are based on and can’t be covered in any real detail in one post.

Write long high quality content.

The bare minimum these days for first page content is around 1500 words. Essentially the longer the content the better. This does not mean you should ramble about random stuff, it has to be related to the topic, valuable, interesting and compelling to the reader.

Easier said than done, believe me, I know.

Find low competition keywords

Especially, if your site is new/young (and I’m sure it is, since you are reading this), it’s important to focus on low competition keywords. You won’t stand a change in competitive keywords with a new site these days. So use your resources wisely.

Writing a high quality 3000 word information post on a low traffic keyword might seem nuts but think of it as an investment. Ranking those low competition keyword will result in traffic and website authority that will make it possible to compete for better keywords later on. It takes time to build a successful internet business.

Learn about SEO. Then learn some more.

Things like keyword density, LSI keywords, backlinks, page titles, meta descriptions etc. all matter when it comes to competing on the first spots of search results. It’s not rocket science, but it’s important to know this stuff if you want to succeed, so educate yourself!

If you do everything “correctly” SEO wise, write some excellent piece of content on a relatively low competition keyword and manage to get few backlinks there’s no reason why shouldn’t be on the first page of Google with your keyword.

Don’t over think the SEO. Write naturally and make sure the critical parts are OK, search engines will take care of the rest.

What ever you do, don’t pay for backlinks or automated SEO software (I don’t mean keyword research tools etc.) These are almost always shady and can potentially get your rankings or even get your site sandboxed.

Things you should include in your content, when possible:

  • Keyword in: meta title and meta description, permalink, one picture name and alt description.
  • Keyword at least once in content. Never over stuffed in the content, write naturally
  • Internal links pointing to other content on your site
  • External links pointing to authority sites
  • Embedded relevant YouTube video
  • Share content in Google Plus

In short Google likes it when you use their services like YouTube and Google+ and likes when content follows their guidelines.

Conclusion

There you have it. A quick tutorial on how to register your website with Google by registering with Search Console and submitting a sitemap.

Hope you liked the tutorial and the quick SEO tips. Please drop a comment if you have any questions. I’ll be posting an update on my niche site journal soon, so please check that out as well if you find my ramblings useful.

Cheers!

 

 

 

 

How to create a niche website in 2018

How to build a profitable niche website in 2018 – Project journal

Update 29/10/2018

More time has passed since the last update than I’d like to admit. I’ve been busy with other commitments and we just got a dog! While exciting, it’s definitely not progressing my internet business.

I’ve actually been trying to publish this update for two weeks already and I keep changing the date constantly as I never seem to have the time and energy to finish what I started.

I haven’t managed to create new content for the niche website, so I’m going to keep this update short. I have not been procrastinating completely though. I overhauled the layout of the site and updated every single post with some SEO stuff I’ll explain shortly. I managed to create some content for this site as well.

I also fixed a big mistake that was detrimental for my content getting ranked. I had forgotten to submit my site to Google Search Console. I wrote a whole post about it, that you should probably read if you’re not familiar with Search Console.

I got the SEO tips and the reminder to submit my sitemap to Search Console from this great training at Wealthy Affiliate. I actually did every single step pointed out in that training to all posts on my niche website. More about that later on.

Site layout

I think I mentioned before the site was looking very rough with essentially just written content and not much thought put in to the layout. I just focused getting content on the site. Layout is more important to user experience than getting indexed.

That’s why I think it’s important to focus more on the content in the beginning of a new site and focus on the appearance once you start receiving traffic. Search engine spiders don’t care if your site is ugly if everything is working correctly otherwise.

Not that much has changed compared to the previous layout really, but I changed the theme to something even more basic and got rid of the extremely amateur header graphics.

I also got rid of all redundant menus and widgets. The layout is now very simplistic, which I prefer. Simple themes load fast, work well with mobile devices and look modern. I think the whole Internet has shifted towards more content centered layouts. When you browse a site with your smart phone, all out see is the content text after all.

Niche website layout

You don’t need fancy backgrounds or animations if your content is interesting. Things like pictures, diagrams and videos are important but they need to be clear cut and sit well with the content.

More and more users are using the Internet on smart phones and usually the mobile layouts won’t even show animations or all menus and widgets. So the less stuff you have on the screen outside of your content the better I think. This makes the desktop and mobile experience similar and you can be sure your mobile visitors won’t miss anything important.

Since Google is giving more importance to mobile device experience these days I think a simple design is the way to go. I personally hate sites with too much distracting information on the screen

SEO Stuff

So as I told you in the introduction I did some SEO optimization on all my posts. I read about these tips in this training at Wealthy Affiliate. If you are not a Wealthy Affiliate member you can create a trial account without even registering a credit card. I’m not 100% sure if you can access the training with a trial account though.

I definitely recommend you check the free trial and Wealthy Affiliate out anyway. You can read my review of the service here. I would appreciate you drop a comment if you can’t access the training, so I can provide correct information to other readers.

In case you can’t access the training, it’s about ranking your new content as fast as possible. The training is called “21 minute ranking method” as a reference how fast content got ranked in Google after indexing on the example site. The results will vary a lot depending on the age, rank and authority of your site but the principles will be the same.

21 minute ranking method

Here are the main SEO points of the training, that affect the ranking of your post or page in Google after indexing:

  1. Include keyword in the meta title
  2. Include keyword in the meta description
  3. Mention the exact keyword in content at least once
  4. Mention the keyword in one image alt tag
  5. Include related internal links to your other posts/pages
  6. Include related external links to authority sites
  7. Embed a related YouTube video

Once you have included those everything on the list on your content you should share the content in Google+ using the meta title and description. Google likes it when you use their services.

After that you should resubmit your sitemap in Google Search Console to signal Google you have fresh content that needs to get indexed.

The last tip is to get some interaction on your site in the form of comments. You can accomplish this by leveraging social media or using Wealthy Affiliates comments services if you don’t have a solid reader base already. Google appreciates reader engagement and comments add to the word count of your post/page.

That’s about all the details I can give you. For more details you have to check out the training yourself, it’s definitely worth a watch.

What’s next?

I have also done some keyword research and I have one great keyword lined up for the airsoft niche site. I plan on writing a post on it as soon as I get this update wrapped up.

I’m not sure how long it takes to post another update. 3 weeks is starting to seem like a realistic time window. I hope that some time in the near future I will have some traffic data to share.

Currently many of niche website posts are ranking in Google somewhere around page 5 or so, so it’s going to take some time to get those rankings up. Wish me luck!

As a closing I would like to share this KGR related keyword research video tutorial by Doug Cunnington:

Till the next time!

If you wish to follow my journey please bookmark my site and follow me on Google+ and Twitter to receive all the updates!

Update 30/9/2018

So having a full time day job, chores, hobbies and other commitments AND trying to write two different blogs and doing research has turned out to be quite a handful. Who would have thought… I can’t even skimp on sleep because I become totally useless when sleep deprived.

I had to deal with reality and accept the fact that I need some downtime as well. I can’t be doing something productive CONSTANTLY. As I just started to finish up this post, I realized two weeks have passed since I last had the time and will to work on it. Oh well, that’s life I guess.

How to build a profitable niche website

I know there are a lot of people pitching constant productivity as something you should strive for in life. But I say fuck that, you have to live a little every now and then!

The bad thing is that I can’t fully enjoy my down time (watching Netflix, going for a beer with friends etc.) when I know there are things to be done. Fortunately I have made some progress and I apologize for this random rant. Just had to get it off my chest somewhere and this is my site after all, you know? But let’s get to the point!

So it’s taken me a bit more time to get new content on my niche project site than I anticipated. The good news is that I found some good KGR terms! And what’s even better is that most terms are so called “buyers keywords” and I found good products to market. One problem is that everything isn’t from Amazon and at least one of the vendors doesn’t seem to have an affiliate program. Might have to contact them separately and see if there are any options.

Since my last update I’ve manged to release three posts. I was planning to write couple posts, get some comments going and make this update well over two weeks ago, but it seems time is working against me.

In my defense the first post is over 3000 words and the two other around 2000 words and all took quite a bit of research. It really slows the writing process when you have bounce between Wikipedia and Amazon pages and try to come up with your reworded version of the information.

All-in-all I’m at my goal of one post / week. Someone might think this seems low, someone else might think it’s a lot. To me it’s just realism. If I can’t make this whole affiliate marketing thing work at this rate, It might not be the thing for me. I plan on keeping a steady pace however, as I figure long term consistency is the key, just like with everything else worth pursuing in life.

New posts on the niche site

So as I said before I found couple great KGR terms. I will share them with you in a second but would like to ask you something in return. Please don’t copy my information and try to rank for the same keywords.

I know this might be pointless to ask this on the internet but please take into count that I’m not making any real money yet. I’m sharing this to help others out.

The other reason why I ask this is that I don’t know if this KGR stuff really works and if many people start compete for the same term it might skew the results. So please keep this in mind as you read on and start doing your own keyword research.

So let’s get to the keywords and posts.

Best WW1 Airsoft Guns

I found the keyword for this using the Google autofill once again. I can’t remember where I got the idea to check for different eras in my airsoft niche. E.g. Vietnam war airsoft, ww2 airsoft, ww1 airsoft etc.

From those examples everything else was pretty competitive but to my surprise the term WW1 Airsoft guns had 90 local searches / month according to Keywords Everywhere. The allintitle results showed over 106 exact matches, so it wasn’t a KGR term.

However autofill suggested the term best WW1 airsoft guns which had zero monthly searches on Keywords Everywhere and Jaaxy but the fact remains that if Google suggests it, someone is looking for it.

The allintitle results showed three results, all easily outrankable. I also checked out the top results for the term WW1 airsoft guns and realized there were a lot of forum posts and I figured I could probably outrank most of them with decent amount of work. A quick recap of results is shown in the picture below. The funny looking language is Finnish in case you are wondering.

Best ww1 airsoft guns search results

So I created the post titled Best WW1 airsoft guns. The post ended up being around 3000 words long with several product suggestions and affiliate links. LSIGraph didn’t return that much useful LSI keywords so I just wrote naturally and I trust that Google will see the relevance of my keywords within the post.

It turned out a bit hard to find products to promote. I want to promote only products I know are high quality but WW1 replica airsoft guns are kinda rare to come by. I managed to find couple decent models from Amazon but everything else is from retailers that don’t have direct affiliate programs.

So I don’t really know how I might monetize the post better but I plan to worry about that only if the post starts to produce content. At this point it’s about pushing out fresh content on the KGR term to start getting rankings.

American made airsoft guns

The next term I wrote a post about was American made airsoft guns. It had zero local monthly searches on Keywords Everywhere but showed an Avg of 48 on Jaaxy. The term was once again brought up by Google auto-fill. The allintitle results turned out to be 4 results, all from forum posts. Should be easy to rank then.

I’m not sure how well the KG ratio works when using Jaaxys Avg monthly searches with the allintitle results. With the 48 Avg and 4 allintitle results the ratio is 0.083 which is well below the 0.250 upper limit so I might as well try, especially since the competition doesn’t seem that tough.

American made airsoft guns search results

Ended up writing a 2000 word post with several Amazon affiliate product links.

Blank guns for under $100

The next keyword was a bit different. I ventured out from my main niche to things that might be related somehow to the niche. After some random tries is stumbled upon a term blank guns for under 100. It showed average monthly search results of 140 in Keywords Everywhere and 32 Avg in Jaaxy.

By the way, I’m noticing a big discrepancy between Jaaxy and KE here. Just goes to show that keyword research tools give educated guesses, not absolute facts. They all have different ways of determining the search amounts so combining several sources is always a good idea.

The allintitle results showed 7 matches, that once again didn’t seem that tough to compete with. With the Keywords Everywhere monthly volume of 140 the ratio is 0.057.

Search results for the term blank guns for under 100

In case you don’t remember, anything below 0.250 is good to go. So this was pretty golden. A KGR term with actual traffic. That’s why I decided to make the article a bit longer from the get go. I plan on adding a lot of stuff if I start receiving traffic.

The initial article is around 2000 words but I faced the same problem as with the WW1 replica guns. I didn’t find any affiliate programs for blank guns since Amazon doesn’t sell them. If I start receiving traffic I have to try to figure something out. Now the products I recommend are legit but not through an affiliate program.

The other problem is that it’s not really a part of my main niche, which is airsoft. But I figured replica guns is a close enough term that Google might not see my site completely irrelevant. We’ll find out later on I guess. This keyword had the best KGR ratio and traffic so far, so I couldn’t pass the opportunity really.

That’s it for now! Stay tuned for updates. I really haven’t had the time (oh damn you time, damn you) to catch up on research and education so I plan on focusing a bit more on that side for the next couple of weeks. I still aim to produce at least one KGR post on the niche website, but it might take a while to update here.

So no good links and resources to share this time, but I’ll try to dig up something juicy for the next update. I promise! 😉

Please drop a comment if you have any questions or suggestions. I would also love to hear if you like this type of content. I would also love to hear it if you think this is the worst piece of content since the birth of the Internet. All feedback is welcome! Any tips and ideas from more experienced marketers are also more than welcome!

Update 09/09/2018

All right folks is time for part 2 in my niche site project journal! I have done some more research and created my first piece of content centered around the keyword golden ratio by Doug Cunnington I talked about in the first part of this series.

I have chosen the niche and have researched for some keywords and as promised I will share the process with you.

So without further ado let’s get to the point!

Choosing the niche

After some initial research I have decided to use my existing airsoft niche site at BestAirsoftGuns.net. I started creating the site as a part of the Wealthy Affiliate online entrepreneur certificate training. I pretty soon decided I wanted to focus more on the work from home / make money online niche and focused more on creating IHateWorking.net.

I also realized airsoft guns is a surprisingly small niche with some tough competition, even though my initial research suggested otherwise. The keyword research method using only Jaaxy they teach at Wealthy Affiliate doesn’t really give all the necessary information you need to asses the competition.

I have found seemingly great keywords with Jaaxy with the QSR <30 and SEO over 90. Yet a simple manual Google search shows that the first page is filled with authority sites and niche sites targeting that exact term. Most of them have several thousand words of content and tons of comments. To make outranking them even harder the domains are several years old and have a ton of back links. That’s why I think it’s important to do more keyword research than they teach at WA.

Before reading about the keyword golden ratio I thought it would be very hard to rank for any posts in the airsoft niche with reasonable amount of work and pretty much forgot about the site for few months.

The thing is, search engines take into account domain and site age and that’s the biggest reason I decided to keep using it. My content should rank a bit faster than with a completely new domain. I also know a lot about the sport so it’s easy to create content.

My current research has not shown that great possibilities for traffic so I’m treating this project as more of a proof-of-concept. If I can bring in traffic with very low competition terms in few months, I know I can replicate this with other niches.

I already have couple other niches brewing up that seem to have a lot more potential. I just don’t want to invest time and money in creating even more sites before I’m certain about my approach.

Keyword research

Finding KGR terms is not that easy. I decided to focus on zero competition terms suggested by Google autofill. This might mean I shouldn’t expect too much traffic but I have read that sometimes even keywords that have seemingly low monthly search volumes can rank for many unexpected keyword combinations. That can add up and bring surprising amounts of traffic.

So if I find a term related to airsoft that Google autofill suggests and the allintitle: results for that term are zero, I’ll go for it. SOMEONE is looking for the term and it might rank for other terms as well.

I also try to implement as much LSI, or latent semantic keywords in the content as possible. You can find great free tools for researching LSI keywords here.

Just remember to write naturally. Don’t go stuffing LSI or any other kind of keywords into the content if it doesn’t sit there naturally.

First KGR post

So the first post where I am applying these KGR ideas is about biodegradable airsoft BBs. This is a term that both Keywords Everywhere and Jaaxy show less than 10 searches for month.

On the other hand the allintitle: search returned zero matches, so it should be fairly simple process to rank for it.

The term of course was suggested by Google. There would be no point to try to rank for a term I just came up with and potentially zero traffic. Now I at least know that someone, somewhere has looked for the topic in the past.

I used the LSIgraph free service to come up with a bunch of LSI keyword that I mainly used as headings. Some are included in the text as well. Here’s a screenshot of some of the results:

LSI keyword research resultsI didn’t spend too much time on the content creation. I aimed for around 1500 words with the LSI keywords included and at the end included an Amazon link to a product I recommend.

I’m not worrying about conversions at this point as I can hone the posts if they start producing traffic. At this point my main priority is finding keywords, create content around them and get them online and indexed.

As you can see the site is very crude. I simply haven’t had time to make the layout better and more professional looking. And I have no intentions to invest too much time to that side until/if I start receiving organic traffic. I’m also pretty much a complete newb when it comes to web design and I have no artistic vision. I’m an engineer for f***s sake 🙂

Fortunately your site doesn’t have to be pretty to rank in Google. It has to function well however. That’s why I’ll be making sure it complies with Googles mobile friendly guidelines and loads fast and correctly with all devices.

Other stuff

Once I had the initial content published I set up the all-in-one SEO details in WordPress. I just put the main keyword as the title and included it in the description.

I shared the content in my Google+ (feel free to follow me, I will return the favor) and asked for comments at Wealthy Affiliate to increase the likelihood of search engines to take note of my new post.

I’ve also kept up with my research for new ideas. You’ll be doing yourself a favor by checking out these two posts:

More great info on the keyword golden ratio from humanproofdesigns.com

Great advanced keyword ideas by Glenn Allsop at Detailed.com

 

Wrapping it up

That’s it for now. My next step is to create at least couple more KGR posts before I will post another project journal update.

I’d love to hear any thoughts from you so please drop a comment if you have questions or anything to share.

I would love to hear some critique as well if you think/know I’m doing it all wrong. I’m doing this as a shared learning project, so any insight from more experienced marketers is always welcome!

The beginning 05/09/2018

Recently I have been doing some research in niche websites and have decided to focus my online efforts in creating a successful niche website. So if you are interested in learning how to build a profitable niche website in 2018 you might want to stick around and follow my progress.

I will be focusing on the niche site for a while and have decided to keep a project journal here at IHateWorking.net. This serves two purposes really. It keeps me accountable to myself for getting things done and provides valuable information to anyone interested in creating a niche site.

So, for the foreseeable future I will be mainly focusing in journal style updates on the progression of my niche site. I plan to share all the information about how I do SEO, select post topics and products, create content and get traffic and conversion. If I succeed – and I have all the intention to do so – this journal will become a pretty honest step-by-step guide to creating a niche website in 2018.

For the foundation of my niche site I will mainly follow the instructions shown in the Wealthy Affiliate Online Entrepreneur Certification training.

For content creation and SEO I plan to incorporate the Keyword Golden Ratio that Doug Cunnington from  NicheSiteProject.com has outlined.

What is a niche site?

If you are a complete novice in the online marketing world, you might not be familiar with the niche site concept. In essence, it just means a website that is built around a certain topic, a niche if you will.

Since competition online is though these days, search engines look for relevance of blog posts with the rest of the website. That´s why it’s important to narrow the niche down enough to be able to rank the site in Google with decent amount of work.

So for example your niche might be tennis gear and apparel. The competition is probably pretty tough for that so you could narrow it down to tennis rackets or even composite tennis rackets or what not. You get the point.

How do you earn money with a niche website?

So what is the point of creating a niche website? In all honesty it’s making money. Some might be sites created by enthusiasts from the passion to the hobby but most are made for marketing purposes.

Probably the most common type of niche website is one created for marketing physical products from Amazon. Niche websites utilize the affiliate marketing model.

Essentially you refer customers through your niche website reviews to Amazon or any other vendor with an affiliate program. If the referred customer makes a purchase, you receive a piece of the pie. It’s that simple really.

Affiliate marketing is very profitable for the companies since the basically outsource their marketing in a very effective way. It’s even more profitable for the marketer, since you don’t need large investment to start making profit as an affiliate marketer.

It’s actually possible to make money without any investment (except for time of course). Something that really isn’t achievable with typical business models.

Can the niche be anything?

Well yes and no. Yes, if you don’t care about making money with the site. No, if you wish to create some sales and income.

Despite what some gurus and places like Wealthy Affiliate say about it being possible to create a successful niche website in just about any niche, it really isn’t true these days. This is one of the very few things I don’t like about Wealthy Affiliate by the way. I don’t think they stress it enough how important choosing the right niche is.

Sure, it can be more fun to write about stuff you know about and it makes content creation a lot easier. But would you start a regular brick and mortar business based on something you just happen to like without doing any market research? Yeah, I wouldn’t either. It’s no different with niche sites.

You need to do your research and choose a niche that has the potential to generate traffic and sales. Generally this requires a few things. Firstly the competition for the niche has to be low or at least decent for a new site to stand a chance.

Secondly, there has to be a profitable market and a decent amount of products to choose from. The products should also be in a price point that is likely to convert in to sales that produce decent affiliate fees. So something not too expensive but not too cheap either as you would be earning literally pennies from a sale.

Thirdly the products need to be something people generally buy online. Sure if it’s in Amazons inventory, someone will probably buy it online no matter what the merchandise. But it would be much better if the products were something most people are comfortable buying online. In general people buy big appliances and things like furniture from their local stores and small appliances and tech online from the best deal. There are exceptions of course but you probably won’t achieve many conversions marketing sofas.

What is Keyword Golden Ratio

The Keyword Golden Ratio or KGR for short is a metric used to evaluate the competition of a low search volume keyword. It was developed by Doug Cunnington after combining some ideas from “some very smart people” as he puts it himself. You can read all the details from Dougs post that I linked in the beginning of this post.

In short the Keyword Golden Ratio must be below 0.25 and it is the ratio of Google allintitle: results divided by the local monthly search volume. The local monthly search volume also needs to be below 250.

In essence KGR terms are keywords that are being searched for in Google but don’t have enough matching search results.

This of course means the competition for such terms is not very tough and creating content around that term will get you ranked in Google almost instantly. That is the theory at least, we will see about the facts later on.

Generally speaking KGR terms are always long tail keywords. There are certain formats that work the best for niche marketing like Doug outlines in this video.

So I will be mainly targeting keyword phrases in the following format:

(what is) the best [product name] for a [specific task or user type]

So using our previous example: What is the best tennis racket for intermediate players

The thing about KGR terms is they won’t produce huge amount of traffic. This is obvious when you look at the formula. It dictates the local monthly search volume needs to be below 250.

The little research I’ve done already suggests it’s very hard to find KGR terms with even 100 monthly searches.

But there lies the magic. They are easy to rank terms that convert well. Receiving organic traffic to high competition keywords requires tons of work and site trust. It’s next to impossible (apparently) with a new site with little content.

The competition won’t be as tough either as most marketers are greedy and go for higher volume keywords. But it’s pointless if you can’t beat the competition.

How I plan to do keyword research

My main keyword tool will be Googles own auto fill. As shown by Doug Cunnington in the Keyword Golden Ratio masterclass, Google will happily show you what people are searching for if you give it a change.

You don’t necessarily need expensive research tools if you are willing to do a bit of manual work. Some folks would rather automate this process but I actually enjoy keyword research more than content creation and plan to do it mainly manually.

This means looking for ideas for long tail KGR terms in the Google auto fill results or in Googles related searches.

For faster analysis of Google results, I will be using the Keywords Everywhere free browser plug-in, that shows average monthly search results right away.

I will also use the Jaaxy lite keyword tool that’s included in my Wealthy Affiliate subscription.

For the time being I won’t probably utilize AHrefs and SEMRush that Doug highly recommends for doing some more advanced keyword research. They are both rather highly priced and I might decide to use them later on, but for the time being I will try to achieve results with the tools I have available right now.

Conclusion

That’s about it for the day folks! Keep tuned for updates on my progress. I promise to share all the little secrets I learn along the way. I have dedicated almost a month for pure research and it’s time to take that knowledge and put it in to use.

If you decide follow my journey I promise you I won’t disappoint you. If I fail after giving it my best I will be completely honest about that as well. This way you’ll be able to learn about my mistakes with me. I hope. No. I KNOW it won’t come to this however! I’m determined to succeed with this.

That’s it for now. I will probably post my first real journal update later this week once I find the time. I have actually already started doing my keyword research and I will be using a niche website I started building a few months ago, but gave up on. It’s easier to rank sites that have already been online some time and indexed by Google. But more about that in the next post.

If you wish to follow my journey please bookmark my site and follow me on Google+ and Twitter to receive all the updates!

 

What is a keyword tool for SEO

What is a keyword tool for SEO

If you are wondering what is a keyword tool for SEO you’ve come to the right place.

If you are a webmaster, blogger or niche marketer the chances are you have heard about keyword tools. If you are new to the business you might be wondering what is SEO or what is a keyword tool and if it’s worth paying for one.

As the internet has exploded in growth in the last decade the competition for search engine ranking has become fierce. The fact is, if you can rank for a high traffic keyword on the first page of Google, you will make money on your site. Since the competition is tough, companies and webmasters are doing everything in their power to rank on the first page.

Google and other search engines of course won’t tell us the exact methods they use to rank sites. To make things worse, every now and then they change those methods. There are however certain rules that are known to be facts by information released by Google and other search engines.

There are also some things that have been shown to improve your rankings by experience. Some of these methods are very controversial. Some swear by them while others don’t believe they have any effect these days.

What is a keyword

Keyword is a word or a phrase that your site, post, page or other content is centered around. The aim is to rank your content on that keyword in search engines. The keyword can be a single word but usually it is a phrase or even a long sentence.

What is a keyword

Single word keywords are very hard to rank these days as the search engine algorithms are quite complex and rank your site or channel based on the overall content, so things like keyword stuffing don’t work these days.

With single word keywords you’ll be competing with established large sites with thousands of pages of content. A single word keyword could be something like computer. You would have a very tough time ranking on the first page of Google with that keyword on a new site.

Keywords consisting of sentences or many words are called long tail keywords. These are much easier to rank, if you find low competition ones.

A long tail keyword related to our previous example could be something like Best laptop computers 2018. This keyword would be much easier to rank on the first page of Google as it’s much more specific. That’s actually a great keyword with low competition, so if you have technology or computer related blog, you might want to use that.

Semantic keywords

As I told you before, the search engines rank your site based on the overall content and how well it seems to be centered around the search term. This is where semantic keywords come in.

Semantic keywords are words and phrases commonly associated with your main keyword. The search engines use these to figure out if your content is truly associated with the search term (keyword).

Semantic keywords

Search engines aim to provide the most related and valuable content when someone makes a search so it’s important to them that the search results are actually related to the search term and not just random sites that happen to have the keyword in their title or domain name.

For our Best laptop computers 2018 keyword some semantic keywords could be What makes a good lap top, Laptop computer reviews or Computer benchmark. These are just examples of the top of my head and I haven’t done any research on them so be aware of that if you decide to use them.

What is SEO

SEO stands for Search Engine Optimization. It is the process of affecting the visibility of your content in search engine results. It includes everything from page design to content and keyword research. Interaction within the site and social media visibility have also become important in the last decade.

As we have already established, content is the most important part of SEO these days. The quality and relevance of your content is everything when it comes to how the search engines perceive you.

What is SEO

Search engines like well written and long articles or posts with high relevance to the keyword. This kind of content tells the search engine algorithms that the content offers valuable information associated with the keyword, so it would be valuable to show as a search result.

Search engines appreciate website that load fast and work on all devices and browsers as the internet is used increasingly with mobile devices. That’s why it’s important to make sure your web design is clean, loads fast, works on both desktops and mobile devices and contain no dead links or other irrelevant information.

If you have lots of links pointing to removed sites or other issues with your link structure, the search engines will not like this as they want to offer their clients quality.

Same goes with sites with lots of animation and large uncompressed pictures that increase the load time. These days the internet is all about information that has to be available fast It doesn’t matter if you have the fanciest site in the world if it takes ages to load. The search engines love fast loading sites and this is especially important for mobile devices as there are data limitations.

Social sharing and interaction within your site is one other thing the search engines appreciate as this gives the signal you content is being shared so it must offer some value to others.

Comments on your site tells the search engines there is some established traffic that has shown interest in the topic. This increases your sites desirability in the eyes of the search engines.

Things that don’t work in SEO

Things that really don’t seem to have an effect on your rankings include backlinks and keyword stuffing. These can be bad or even detrimental for your site in 2018.

Things that don't work in SEO

Backlinks were something the search engines appreciated not long ago. The reasoning was that a site that had links pointed to it by other sites, must be of value, as other sites have seen it valuable enough link to it.

This however created a whole business of creating “fake” backlinks through blog networks and other services and it has been pretty much ditched as a ranking basis.

Keyword stuffing is a very old tactic used in the days when the search engine algorithms were very simple and just looked for the keyword when determining how relevant the content is to the search.

Stuffing your content with keyword is frowned upon by the search engines, so use your main keyword wisely. Maybe use it in the title and mention it once in the beginning of your post but otherwise you should write naturally and use semantic keywords.

What is a keyword tool

So now that we know what a keyword is and why it’s important for SEO, it’s time to talk about keyword research tools. Keyword tool is a crucial part of keyword research needed in SEO. To rank your keyword high in the search engines, with a new site, you need to find low competition keywords with traffic. This is called keyword researh.

It’s futile to write about topics no one is interested in as there won’t be any searches made. You aim as a content creator is surely to receive some traffic interested in what ever it is your content is about. On the other hand, the more traffic a keyword receives tougher the competition will be.

This is where a keyword tool comes in. A keyword tool is used to search for keywords associated with your niche.

Keyword tools are programs that gather information from the search engines to determine the amount of searches made on the keyword and it’s’s potential. Most keyword tools are browser based these days.

A good keyword tool will offer you information on the amount of searches made on the keyword, the competition for that keyword and the keywords SEO potential. They will also offer you optional keywords so you don’t need to keep guessing keywords randomly.

Pretty much all the good keyword tools are paid services. The Google Adwords keyword tool used to be pretty good but it’s not really useful for niche marketing and SEO as the metrics are geared more towards Adwords campaigns.

The best keyword research tool

I use a service called Jaaxy as my keyword research tool. It’s arguably the best keyword tool around for niche marketing and thousands of marketers vouch for its effectiveness. I’ll be writing a detailed review about Jaaxy soon, but if you want to find out more right now I wrote about using Jaaxy in this post.

Jaaxy offers three membership levels and you can try it out for free. I actually use a Jaaxy Lite version that only comes with the Premium membership of Wealthy Affiliate.

That’s about it for keyword tools for today. I hope this post was useful for you. If you have any questions please drop a comment below and I will do my best to answer you!